Trusgan
How it worksThe CanonPrivacySign in

A personal stylist for the clothes you own

Wear whatyou alreadyown.

It learns your taste, knows how things sit on you, and is dialled to surprise you. Not a shop. Not a spreadsheet of your clothes.

Create your wardrobeSign in

Five pieces you own, in an order you would not have chosen.

The purple wool knit over a crisp white ribbed tee is a quiet flex — preppy and warm for the 11°C start, grounded by tan chinos and heritage moc-toe boots with a matching brown belt.

A little twist· real clothes, from the founder's own closet

Tan chinos
Tan chinos
Brown boots
Brown boots
Purple cardigan
Purple cardigan
White tank top
White tank top
Brown belt
Brown belt

The conversation

It talks
back.

Tried it. The plum felt like a stretch but… you were right.

Your stylist

Told you it would work over the white. Noted that you will go bolder on colour than you think. I will remember that.

Why this exists

Built for
one wardrobe.

Trusgan started as its founder's own fix. A full wardrobe, and the same few outfits on rotation — good clothes going unworn for no reason except that nobody was suggesting them.

So it was built the selfish way round: one person's clothes, one person's taste, one stylist that learns them properly. It still works exactly like that — your wardrobe gets the same obsessive, one-person attention. It just isn't only his anymore.

  1. 01

    Photograph your wardrobe

    Snap each piece once, or quick-snap a pile and sort it out on Sunday. Trusgan tags colour, cut, material and mood for you. No spreadsheets, no typing.

  2. 02

    Get outfits you would not have picked

    A stylist that works only with what you already own, and is deliberately tuned to surprise you. You choose how far it pushes.

  3. 03

    See it before you commit

    One photo of yourself, and Trusgan draws any suggestion onto you. An honest impression, clearly labelled as one.

  4. 04

    Say what worked. It remembers.

    Every reaction, a tap, a word, a mirror photo, teaches it your taste and how clothes actually sit on you. It gets sharper the longer you two talk.

The dial

Built to
push you.

Every styling app plays it safe, and that is how you end up in the same three outfits. Trusgan is tuned the other way, and it is only responsible about it because you tell it what landed.

Play it safePush me

The morning answer

One confident pick each day, weather included. Wear it or ask for the backup. No scrolling.

See it on me

Any outfit, drawn onto your own photo before you change a single piece of clothing.

Your rules, obeyed

Never tuck the flannel. No brown with black. Write it once; every suggestion respects it.

Packing that thinks

Destination and dates in, a capsule out, with an outfit per day and a tickable list.

A shopping conscience

The one piece that would stretch everything you own. Not a feed of things to buy.

Browses like a shop

Facet by colour, kind, brand. Find the pieces you have been forgetting. It knows which ones.

Privacy

Your closet,
your business.

Trusgan works on photos of your clothes and of you wearing them. That is personal, so the deal is simple: every photo lives in private storage only your account can reach, nothing is used to train anyone's models, there are no trackers and no ads, and Settings has a button that exports everything, and one that deletes it all, immediately, without asking anyone.

And "only your account" includes the founder's: the database policies refuse his own login your photos, your pieces and your conversations — the screens he runs the product from show anonymous totals, nothing more.

The whole privacy story, in plain words →

Get dressedwith aplomb.

Start with a few photos

Nothing to buy · just more from what is in your closet

The CanonPrivacySign in